ADDITION releases its
first GLObally REsponsible, conscious collection
The ultimate meeting between consciousness and nature: meet ADDITION’s very first collection driven by the important motto “add something better”
Have you ever taken the time to sit back and reflect on how lucky you are to be part of a world on the cusp of change? To be right here whilst all around you sustainability is taking the wheel. Sustainable, ethical businesses are at the forefront of almost everyone’s minds and we’re right here in the midst of it. How lucky are we?
ADDITION’s easy skirt made of printed organic cotton satin
All over the world brands are waking up. But some have always had an affinity for kindness. Meet ADDITION; a sustainable apparel brand that has just launched its first collection of high-quality clothing for considerate individuals.
On Wednesday 3 March, ADDITION launched their first clothing collection, spearheaded by the brand motto ‘Add something better,’ and consisting of easy, confident clothing in the designs of long a-line skirts, dungaree-dresses, ‘add love & sustainability’ tees and simple bags. All clothing in this new collection is 100% pro planet and made solely in Hamburg by a small tailoring business in the city itself. Whereas, the shoes - all vegetable tanned - and bags were made by passionate tailors in Europe.
Wiebke Clef was eager to ensure that ADDITION offered staple must-have items crafted from pioneering sustainable fabrics, from emerging trends like Tencel to the well-known likes of organic cotton. *round of applause*
Alongside shots of cheetah prints and electric blues that will fill your heart with bounding joy, the new collection also welcomed back the compassionate pleated cowboy boot made from vegetable-tanned leather.
‘This sounds familiar?’ you may be thinking to yourself. Well, you wouldn’t be crazy. The brand has been supported religiously by Hannah Lagom: founder of Almost Magazine and owner of one of Blue Chip’s favourite interior homes. You may have peeked at her vegan leather cowboy boots from collection 01 taking pride of place on her plush green setee, bathing in the sunbeams.
Onwards from our ramble, let’s get to know the brand a little better…
ADDITION was founded in 2020 as an addition to Glore Karoviertel; a GLObally REsponsible concept store for sustainable fashion. See what they did there? Glore offers quality products that are produced in harmony with man and nature. “By this, we mean respect for the people who produce them and consideration for nature, which supplies the raw materials,” the online site notes.
Glore is supported by the Fair Wear association, PETA and Fairtrade Association, and are dedicated to only stocking brands that offer fair trade and ecologically sustainable fashion with ethical standards *and breathe*
To ensure that each and every stocked brand is pure in its approach, Glore follows the certification by the international seal GOTS (Global Organic Textile Standard), which controls not only the ethical and ecological sourcing of raw materials but also the pro-planet, pollutant-free processing of textiles.
In a time when greenwashing is sadly relevant, isn’t it refreshing to see brands like Glore? Brands that strongly believe “sustainably produced fashion is not a PR and marketing strategy, but a transparent overall concept”. We think so.
ADDITION’s Powerful dress made from un-dyed organic cotton
ADDITION’s Challenge tee made from printed organic cotton
On their online site, the ADDITION team notes, “It is a major privilege that we are allowed to be independent and strong women who do whatever they want to do.” But they don’t take their position as women in the fashion industry lightly. ADDITION is aware of the utter torture so many women have to endure behind the scenes just for others to go galavanting around in the latest trend. Is it all really worth it?
ADDITION donates 3% of each and every sale to Femnet e.V, a wonderful association that fights for women’s rights in the global clothing industry and supports those who have been negatively affected by the indulgent industry.
ADDITION’s kind donations go towards supporting Femnet e.V’s three pillars of change. These are; bringing the truth to the fore by campaigning and more political communication; education to spread awareness to those who are at the forefront of the future of fashion; and vital funding that supports women who have been negatively impacted by the industry.
As well as offering sustainably savvy consumers the chance to add something better to their wardrobe, ADDITION is a dedicated supporter of women’s rights. AND, you can also get your hands on planet-friendly steamers and lint rollers alongside the rest of their collection. Just another way of saying ‘and we care for the future of our clothing - treat it nicely!’
So there we have it, an introduction accompanied by a big round of applause to ADDITION. We can’t wait to see what they have in store for us! Although we may be waiting longer than usual, these items are made to last, in minimum quantities. That’s just the way the conscious cookie crumbles.
