Good On You is the bittersweet app of 2020
All you need to know about Good On You and why we consider it the bittersweet app of the year
The ethical app has well and truly become a home screen staple this year. Skyrocketing in popularity. Good On You has forced people to question their wardrobe choices and the impact of their clothing during lockdown. The sustainably-smart app allows consumers to research the brands they love and make solid decisions on their consumer footprint based on Good On You’s reviews and ratings.
Good On You has been active for just over five years, having launched in Australia in 2015. Founders Gordon Renouf and Sandra Capponi started their venture with an aim to help people wear the change they want to see, having recognised - just like many of us - the problems associated with pollution, waste and human rights in the global fashion industry.
Now, spearheaded by a cluster of writers, fashion professionals, scientists, campaigners and developers, Good on You boasts over 169k followers on social media - nothing compared to its array of app users.
Is the app difficult to navigate?
A sustainable lifestyle takes a lot of time, money and effort to perfect. The great thing about our current climate is that our co-habitants understand this, and urge us to simply do the most we can to the best of our ability, together. Good On You are in on this notion and have nailed all of the research on our behalf. All we have to do as consumers is type in the brand we want to know more about and find out what the professionals have to say.
What do the Good On You ratings mean exactly?
After typing in a brand or category that you want to learn more about, click on the said brand and you’ll find a pool of knowledge influenced by a rating. The ratings go from bad to better, with ‘We Avoid’ being the worst, followed by ‘Not Good Enough’. ‘It’s a Start’ is considered the middle ground of ratings, with ‘Good’ and ‘Great’ being the top ratings resembling the green thumb for consumers.
How exactly does Good On You rate brands?
Good On You ratings are influenced by three areas of research: people, the planet and animals. When rating a brands impact on people, Good on you explores the said brand’s policies and practices on labour, worker safety, gender equality and fair wage views. They also question whether the brand empowers, supports and protects its workers.
When rating a brand’s impact on the planet, Good On You pays close attention to detail, uncovering a brand’s resource use and waste management, microfibre pollution, chemical use and disposal amongst a myriad of other things. Nothing gets past the eyes of these sustainably-savvy enthusiasts.
Finally, in a stride to protect the animals, Good On You researches a brands animal welfare policies as well as identifying the use of fur, down feather, leather and wool among a further list of considered cruel materials.
How can they be trusted?
Good On You is the worlds leading source for brand ratings. Working in accordance to the UN’ Sustainable Development Goal 12: “Ensure sustainable production and consumption patterns” Good On You tirelessly calls out the brands that are doing the minimum, whilst rewarding those doing the most and helping us to know the truth of the fashion industry.
How does Good On You support us?
Good On You helps us do good by supporting our venture in making significant changes to our consumer choices that further force the global fashion industry to be sustainable and fair. This makes us look good as a sustainable community and help restore our planet. By following their trusted advice and reviews, we can collectively empower better choices that make us and everyone around us feel good.
So, how is it the most bittersweet app of 2020?
Good On You is the bittersweet app of 2020 because alongside providing us with all the tools we need to make more ethical choices, the app also forces us to no longer be naive in our consumer habits. In downloading the app, we risk realising that the brands we love are bad for the people, animals or planet. While introducing us to innovative new brands, we’re also forced to cut ties with moves that we can’t support, by brand we possibly love.
Nevertheless, we urge everyone to download Good On You and share their amazing work with others. This is an app changing the course of consumerism, one download at a time.