It’s soon to be a Wear Honey world
Before we meet Wear Honey, let’s make sure we know who we’re dealing with by answering the all important question; what are e-commerce platforms?
Also considered hubs of unconscious consumerism, sites like Asos, John Lewis, Gumtree, and Amazon are all e-commerce platforms notorious for selling countless items all in one online space. Ethical and sustainably led e-commerce sites like Wear Honey are the warriors against these unsustainable, unethical e-commerce sites and the guardians of modern, considerate consumer journeys.
Whether you’ve been a die-hard sustainable Sally since day one, or have just started out on the road with many tempting off-track paths, Wear Honey is devoted to supporting those who want to lead a more thoughtful lifestyle and move away from sites like Asos and Amazon as our go-to ecom platforms.
Rare and real down-to-earth designers from all around the world are lining up to show up on the Wear Honey site. From clothes designed to linger and last by SLxWorld to dazzling diamante eyewear by Sparkle Diva Topia, fan-tassle-tic bags by Ella Chandler Studio to off-the-chain graphic necklaces by Rah Rah Studio, the e-commerce retailer has a little something for each and every honey.
Maisie created the concept of Wear Honey, also considered the ‘small independent business inspired by other small, independent businesses’ in January 2021 for one reason and one reason only, to support others. “I became a stockist for emerging brands who need help showcasing their products,” Maisie said before adding that her discovery of just how much talent goes to waste in the fashion industry was another leading factor in her launch towards saving the day with a sustainable e-com site.
Maisie trusts that smaller e-commerce businesses who focus on sustainability are exactly what the industry needs right now, and we couldn’t agree more. From landfill sites to poor working environments and wages, the damage of fast fashion is clear to see.
“We’re seeing more of these giants claiming to be better, greener than ever, but their message is and always will be the same; to consume as much as you can,” Maisie began. “Seasonal fashion changes so fast that as soon as you have your Summer wardrobe ready, Autumn and Winter are banging on your door,” she said before adding, “Keeping up with trends and seasons is tiresome and dangerous to our environment.”
Wear Honey is helping you wear the right clothing for our planet
“Why not let fashion be a celebration of someone’s hard work in creating something designed to last with a true message at its core thread?” Maisie questions. Fast fast giants are only beating us in this consumerist fight due to being faster and cheaper than sustainable, ethical alternatives, and this is just a business model that smaller, sustainable brands will always be catching up on. Maisie hopes that through education and promotion of conscious brands housed on Wear Honey, she’ll be able to show consumers that fashion doesn’t need to be a quick fix, but a traditional, conscious decision in aid of both designers, consumers and the environment.
Why now? Why independent businesses? “Fashion is changing and people are beginning to wake up wondering how their clothes are made and who’s behind the work,” Maisie assured. “Styling and shopping for yourself should be more than just adding to a basket online. Knowing where your garments come from and that you’re supporting individuals rather than a huge label; that’s when fashion and style mean something,” Maisie insisted.
Maisie uses editing and digital techniques to turn her brand advertising into art. Mimicking a vibrant black hole - spitting out the not-to-trust brands of yesterday and pulling in the future- focused, considerate creators of tomorrow - Maisie’s advertising artwork is intrinsic. Copy, paste, flip, paste, mirror, cut, paste - an assortment of simple editing techniques repeated in a choreographed manner add another dimension to the pictures at hand, and offer an insight into the thought-provoking brands beheld on the website.
Wear Honey wasn’t built to make money from upcoming brands, but solely as a platform to support and nurture them. “It’s a passion and a project; one that I know I have to invest in,” Maisie said before adding, “The response I have gotten from brands is brilliant because I approach them in a different way.” Each purchase made via Wear Honey supports the designer directly, and goes straight back into promotion and investing in the businesses.
“Usually stockists take at least 30% including a monthly fee for brands to be listed,” Maisie began explaining before adding that by stocking at Wear Honey brands get their first drop free, including shipping just to try it out. If they’re happy, Maisie works with designers to go for a commission structure but the money is used for website fees, shipping and editing software; ultimately filtering back into the company that’s supporting this whole dream.
The Wear Honey community is set to grow beyond limits as more conscious contemporary brands emerge on to the scene looking for representation. Aware of the competitive e-com market growing here in the UK, Maisie is constantly brainstorming new ways of promoting and supporting designers. “I’m starting a new project where I travel to various events, markets and fashion showcases to represent designers from the site,” Maisie informed me. “I love the thought of being able to personally share these designers; stories with the public while they see the products and get more of a raw feel for what we’re about,” she added.
What’s next for Wear Honey? “I’m hoping to help designers with product photo shoots alongside professional photographers, videography and our very own studio at some point where designers can come and use the space,” Maisie overjoyed before adding, “I also want to grow the community to be a supportive space where both consumers and makers feel like they have a place.”
As far as final words go, here’s Maisies. “Thank you to everyone who has played a part in making this project what it is today. Whether it’s a like or edit, or a purchase on the site, it truly means everything to both the designers and myself.” Maisie smiled. “There’s so much talent out there that’s sadly overlooked and I want creatives to feel they have a place in the industry.”