Our favourite homeware accounts to follow in 2024
Relocating, renovating, or simply revamping? Whatever interior dilemma you’re facing, these seven home accounts are bound to inspire!
Kerry Villers
If you’re a nosy, grandma-core lover who doom-scrolls tours of traditional dwellings and room renovations, look no further. Digital Creator @kerryvillers shares the reality of a realistic, working family home through clutter-chic carousels, raw home tours, authentic DIY renovations and affordable hacks to elevate a middlemalist home.
Matilda Bea
Wedding planner by day, dinner-party host by night, and West London home renovator in between — Matilda Bea’s home is simply beau. For cooking enthusiasts and dinner-party lovers, her online space is a trove of inspiration. Whether relaxation for you is a solo pamper night in a heavenly powder room or an al fresco catch-up in the garden, Matilda is definitely one to follow.
Something Blue Home
Whether it’s your dream home or a brand new passion project, putting your stamp on a space can be challenging when every decision is influenced by space, colour and budget. Our advice? Take a trip to Something Blue Home for a fruitful collection of colour, decor and styling tips that Ang has artfully adopted in her own 1890s Victorian home renovation.
Just Belle
If your ideal escape is a sunlit nook by an open window, Belle’s content will inspire with every scroll. Photographer Belle, sharing her home on Instagram as @Just_Belle, captures the essence of true cottagecore dreams. Based in the Somerset countryside, she charms followers with glimpses of her everyday life and snapshots of quaint, timelessly styled rooms filled with vintage decor and serene, light-filled aesthetics.
It Started with a Cushion
It Started with a Cushion began when Georgina welcomed the world - digitally - into her modest, modern Victorian semi in South Buckinghamshire. A new mum and PR consultant, she balances toddler life, a dog, and a budget with effortless style. Really. Her feed is packed with practical, affordable DIY tips, vibrant colour insights, and a realistic look at family-friendly decor—perfectly playful and refreshingly attainable.
My City Apartment
Carly, aka My City Apartment, is living the Manhattan dream in her 450 sq ft mini-mansion. Originally from England, she brings her followers along on spontaneous, rent-friendly projects and her traditional NYC lifestyle. From rating her own DIY upgrades and sharing second-hand shopping hauls to showcasing days in the flower district and prepping for cosy girls' nights, Carly grid is packed with small-space storage hacks and an irresistible glimpse into stylish city living.
Home of Charl
Last but certainly not least, @homeofcharl. Design student Charlotte gracefully offers us a peak into her warm contemporary home with playful DIY transformations, small-space makeovers, seasonal decor tips, and clever storage solutions for those of us who favour a less clutter-clad home. While trolling through videos of thoughtful purchases, you may also spot Pepper, Char’s fluffy Ragdoll, lounging in her cosiest of nooks.
Infused with inspiration? Let us know! We have so many more amazing accounts to share with you